Bringing augmented reality and art to small businesses

This year, Hook partnered with Rocket Community Fund, 1xRun, and Detroit artists to bring four murals to life throughout the city for the fifth year of their Small Business Murals Project.

The goal was twofold: spur business growth for participating entrepreneurs and create one-of-a-kind art in Detroit neighborhoods that brings people together. We worked with artists Sheefy McFly, Tony Whlgn, Phil Simpson and Lindy Shewbridge to bring their creations to life with augmented reality using the Artivive app. Our team had the unique challenge of digitally re-creating and animating work in progress murals.