Driving Covid era engagement with AR

In 2020 Design Core celebrated the tenth anniversary of the Detroit Month of Design. Due to the pandemic we were tasked with creating an engaging exhibit that users could enjoy safely while adhering to social distancing protocols.

Our team created 4 interactive decals that were activated via Snapchat to show 3D animations. The idea was to highlight various design trends, ranging from Futurism to Renaissance, while celebrating Detroit Month of Design's 10th anniversary. 60 decals were placed across the city of Detroit that visitors could locate and interact with in a safe, socially-distant, fashion.

Creating these interactive AR decals for the Detroit Month of Design gave our team an outlet to explore ways in which we could incorporate our agency’s capabilities into a project that excites the team and supports our community. Since this project lives in the digital space, it can live beyond the Detroit Month of Design as a virtual memento to the ten year anniversary and Design Core’s first AR installation.

This project also took home a Sliver D award at the 2020 D Show put on by Adcraft Detroit.